Our Team
A small, bilingual team in El Paso that answers the phone, knows the market, and works every deal personally from the first call to the closing table.
Principal Broker · Partner
Guides Texas owners through confidential, well-priced exits, and stakes his name on the number.
Roly leads every sell-side engagement at Covenant. He sets the valuation strategy, runs the confidential buyer process, and stays on the phone with owners from the first conversation through the closing table. Bilingual and El Paso-rooted, he built the firm on one idea: the number has to be right before anything else matters.
Managing Director · Partner
Shepherds every deal through diligence, financing, and a clean close.
Manny owns the back half of every transaction. Once a buyer is at the table, he coordinates due diligence, works alongside SBA and commercial lenders, and keeps attorneys, CPAs, and landlords moving toward the same date. His job is to make sure a good offer becomes a closed deal.
Business Broker
Four decades in El Paso business — Chamber leadership, business owner, coach, and UTEP lecturer on Hispanic Entrepreneurship.
Homero has spent four decades working with El Paso business owners. He started in 1985 as Director of the Minority Business Council at the El Paso Chamber of Commerce and later served as the Chamber's Interim Executive Director. He has coached small business owners through his firm, Ascend: Entrepreneurial Growth, teaches Hispanic Entrepreneurship at UTEP, and hosts Hispanic Biz: Success Stories on EPCC TV, where he has interviewed more than 80 successful local business owners. At Covenant, he brings that same experience to owners thinking about what comes next.
Associate Business Broker
Works alongside the partners on valuation prep, buyer outreach, and keeping owners informed at every step.
Luis supports owners and buyers throughout the process. He prepares the financial packages behind each valuation, manages confidential buyer outreach, and makes sure every question gets a prompt, straight answer. He holds an MBA and brings an analyst's discipline to the details that decide whether a deal closes.
How We Work
One office, one market. We know the streets, the landlords, and the lenders your buyer will need.
Your employees, customers, and competitors learn nothing until you decide it is time.
The advisor who prices your business is the advisor who sits at the closing table.
No call center, no hand-offs. Reach the team at our El Paso office.