Gallons and fuel margin history
Monthly gallons, cents-per-gallon margin over several years, and your supply arrangement are the first pages of any offer analysis.
El Paso Owner's Guide · Fuel, C-Stores & Truck Stops
How to Sell a Gas Station or Convenience Store in El Paso, Texas
Fuel volume gets attention, but inside sales get you paid. Buyers price gallons, inside margin, tank and environmental compliance, and whether you own the corner — and they do it with a calculator, not a feeling.
- 3×–5×
- Typical multiple of earnings for a well-run site
- $5M
- SBA 7(a) financing available to qualified buyers
- 100%
- Confidential — staff and competitors never know
The Local Market
What buyers pay for in an El Paso fuel site
Border traffic, interstate corridors, and dense neighborhoods make El Paso fuel sites genuinely competitive. Buyers are often experienced multi-site operators, which means the diligence is thorough and the price rewards preparation.
Inside sales and inside margin
Store sales, category mix, and gross margin on non-fuel items are where profit actually lives. Food service and coffee programs raise both margin and multiple.
Tanks, canopy, and environmental record
Tank age and material, monitoring records, line testing, and any release history determine which lenders and buyers can even participate.
The real estate and the traffic count
Owning the site, the traffic count, and the ease of getting in and out often matter as much as the operating numbers.
Free Estimator · No Email Required
What is my El Paso gas station worth?
Move the slider. This uses owner's discretionary earnings (SDE) — your net profit plus your salary, personal expenses run through the business, interest, depreciation, and one-time costs. Real estate and saleable inventory are generally valued in addition.
$180,000 / year
$40K$1.2M
Which of these are true today?
Illustrative Range
Estimated enterprise value
$558,000 – $900,000
That’s roughly 3.1× to 5.0× your owner’s earnings, before any real estate you own.
Every box you check is a lever you can still pull before you list. Owners who fix the books and the lease first routinely land at the top of their range instead of the bottom.
Illustration only — not an appraisal or an offer.
Step by Step
The six steps that get a gas station or convenience store sold — in that order.
- 01
Reconcile earnings, gallons, and inside sales
Three years of P&Ls and tax returns, reconciled, plus monthly gallons, fuel margin, inside sales by category, lottery and ATM income, and a real inventory report.
- 02
Commission an independent, certified valuation
Not a broker's opinion. We commission a certified valuation from an independent NACVA-credentialed appraiser — the caliber of report banks, buyers, the IRS, and courts rely on. It sets a defensible price and survives diligence.
- 03
Get the compliance file in order first
Tank testing, monitoring records, inspections, and any prior release documentation. In this category the environmental file decides who is allowed to buy you.
- 04
Fix what diligence will find
Supply and branding agreements and their assignment, canopy and dispenser condition, payment-system upgrades, sales tax and fuel tax filings, lease or title status, and permits the buyer must obtain in their own name.
- 05
Market it confidentially — never with a sign
No banner and no address in any ad. We market blind to vetted, financially qualified operators under NDA, and visits look like ordinary customer stops.
- 06
Negotiate, survive diligence, and close
Offers, escrow, environmental and appraisal timelines, fuel-supply assignment, inventory count at closing, and funding. We stay on it through closing.
Costly Mistakes
Six mistakes that cost gas station or convenience store owners real money.
Selling on gallons alone
Fuel volume is a headline; inside margin is the profit. Buyers price the whole picture, and so should your listing.
Leaving environmental questions open
Nothing kills a fuel deal faster than a tank or release question discovered in week six. Handle it before you go to market.
Running cash sales off the books
Unreported income cannot be financed and cannot be paid for. It reduces your price by a multiple of itself.
Ignoring supply agreement terms
Branding and supply contracts have assignment and term provisions that shape what a buyer can do — and therefore what they will pay.
Overvaluing aged inventory
Buyers pay cost for current, saleable stock at a closing count. Expired and dead product is not value.
Not deciding about the real estate
Selling the site with the business, or keeping the land and leasing it, are two very different outcomes. Model both.
Questions Owners Ask
Gas Station or Convenience Store owners ask us these first.
Straight answers, no hedging. If yours isn’t here, call us and ask it directly.
Well-run sites commonly trade between roughly 3 and 5 times owner's discretionary earnings, with real estate and saleable inventory valued in addition. Gallons, inside margin, tank condition, and compliance history determine where you land. Only a certified independent valuation survives a lender's underwriting.
Heavily. Tank age, material, monitoring records, and any release history determine which buyers can obtain financing and insurance. A clean, complete compliance file protects your price; an incomplete one narrows your buyer pool sharply.
Typically inventory is handled separately and counted at closing, valued at cost for current, saleable goods. Expired or unsaleable product is generally excluded.
Permits and licenses generally do not simply hand over. A buyer must qualify for and obtain what the site requires in their own name, and that timeline belongs in the closing schedule from the start. Confirm specifics with your own counsel.
Qualified buyers can access SBA 7(a) financing up to $5 million, and fuel sites with real estate are a familiar lender profile — subject to environmental review. It requires clean, reconciled financials and a defensible independent valuation. SBA pre-qualification is a preliminary, non-binding lender assessment, not a loan commitment.
Not from us. Your site is marketed blind to vetted buyers who sign a non-disclosure agreement before they learn the address.
Where we work
Gas Station or Convenience Store owners we represent across El Paso, West Texas, and southern New Mexico
Whether your gas station or convenience store sits on the east side, downtown, out in the valley, or across the state line in Doña Ana County, the sale process is the same: verified financials, an independent certified valuation, and a confidential, competitive market of qualified buyers. We meet owners at a time and place of their choosing.
- El Paso
- West El Paso & Upper Valley
- East El Paso
- Northeast El Paso
- Central & Downtown
- Horizon City
- Socorro
- San Elizario
- Clint & Fabens
- Canutillo
- Anthony, TX & NM
- Fort Bliss corridor
- Las Cruces, NM
- Sunland Park, NM
- Doña Ana County
- Alamogordo & Deming, NM
- Van Horn & Fort Hancock
- Midland & Odessa
Gas Station or Convenience Store Owners · Confidential
Find out what your site is actually worth.
One confidential conversation with a partner — not a coordinator. We will tell you where your numbers put you today, what would move the multiple, and whether now is your moment.
- Confidential — nothing is shared or listed without your written consent.
- A reply within one business day, usually the same afternoon.
- No fee, no obligation, and no pressure for the first conversation.