Revenue a buyer can actually verify
Card systems, machine-level reporting, and deposit records turn cash into a financeable number. Utility consumption is then used to cross-check your claims.
El Paso Owner's Guide · Coin Laundry & Wash-and-Fold
Laundromats are prized for exactly one reason: they produce steady cash with almost no staff. They are also the hardest category in which to prove revenue — which is why the owners who can prove it get paid far more than the ones who cannot.
The Local Market
Dense, renter-heavy neighborhoods make El Paso a strong laundry market, and buyers here include investors who want income without a job. They will underwrite your utilities against your revenue, because water and gas usage never lies.
Card systems, machine-level reporting, and deposit records turn cash into a financeable number. Utility consumption is then used to cross-check your claims.
Vend prices, machine age, high-efficiency equipment, and the balance of washers to dryers all drive both revenue and the buyer's future capital spend.
Water, sewer, and gas are the dominant expense. Efficient equipment and a well-negotiated bill are worth a real premium.
A long, assignable lease in a renter-dense area is what makes the income durable. Ancillary wash-and-fold and pickup service adds margin.
Free Estimator · No Email Required
Move the slider. This uses owner's discretionary earnings (SDE) — your net profit plus your salary, personal expenses run through the business, interest, depreciation, and one-time costs — the number buyers and SBA lenders actually price.
$180,000 / year
Which of these are true today?
Illustrative Range
Estimated enterprise value
$603,000 – $981,000
That’s roughly 3.3× to 5.5× your owner’s earnings, before any real estate you own.
Every box you check is a lever you can still pull before you list. Owners who fix the books and the lease first routinely land at the top of their range instead of the bottom.
Illustration only — not an appraisal or an offer.
Step by Step
Three years of P&Ls and tax returns, reconciled, plus collection logs, deposit records, machine-level reports where available, vend prices, and twenty-four months of utility bills. Utilities are how a buyer confirms your numbers.
Not a broker's opinion. We commission a certified valuation from an independent NACVA-credentialed appraiser — the caliber of report banks, buyers, the IRS, and courts rely on. It sets a defensible price and survives diligence.
A laundromat cannot move — the plumbing, gas, and build-out are the business. Lease term and assignability are often worth more than any equipment upgrade.
Equipment financing payoffs, water and sewer billing arrangements, machine service records, card-system contracts, vending and change machines, permits, and unpaid taxes.
No sign in the window. We market blind to vetted, financially qualified buyers and laundry investors under NDA, and visits look like ordinary customer traffic.
Offers, escrow, a revenue observation period if requested, lease assignment, equipment schedules, and funding. We stay on it through closing.
Costly Mistakes
Unreported income cannot be verified, cannot be financed, and cannot be paid for. Two or three years of clean reporting before a sale is the most profitable decision available to a laundry owner.
Card and app systems produce the machine-level data buyers trust — and typically raise revenue as well. It is preparation that pays twice.
With plumbing and utility infrastructure sunk into the space, a short or non-assignable lease is the single biggest threat to your value.
Buyers inspect the machines. Every washer at the end of its life reads as a capital bill and comes off your price.
Utilities are the dominant expense in this category. Inefficient equipment shows up directly in the earnings a buyer is willing to pay for.
Buyers price documented owner's earnings after utilities, rent, and service. A gross-revenue asking price sits on the market and then sells for less.
Questions Owners Ask
Straight answers, no hedging. If yours isn’t here, call us and ask it directly.
Well-documented stores commonly trade between roughly 3 and 5 times owner's discretionary earnings, with card-system reporting, newer high-efficiency equipment, and a long lease at the top of that range. Coin-only stores with unverifiable revenue land well below it. Only a certified independent valuation survives a lender's underwriting.
Through card and machine-level reporting, deposit history, collection logs, and — most persuasively — water, sewer, and gas consumption compared against claimed turns per machine. Some buyers also ask to observe collections for a period.
Yes, but not for what the store actually earns. Buyers and lenders can only pay for documented income. If you have a year or two before selling, clean reporting is worth several times what it costs you in tax.
Selective replacement usually pays; a full re-equip usually does not return its cost at closing. Documented service records often do more for buyer confidence than new equipment does.
Qualified buyers can access SBA 7(a) financing up to $5 million, and lenders like the category when the revenue is verifiable. It requires clean, reconciled financials and a defensible independent valuation. SBA pre-qualification is a preliminary, non-binding lender assessment, not a loan commitment.
Not from us. The store is marketed blind to vetted buyers under NDA, and your landlord is approached at the right stage, once a qualified buyer is in place.
Where we work
Whether your laundromat sits on the east side, downtown, out in the valley, or across the state line in Doña Ana County, the sale process is the same: verified financials, an independent certified valuation, and a confidential, competitive market of qualified buyers. We meet owners at a time and place of their choosing.
Laundromat Owners · Confidential
One confidential conversation with a partner — not a coordinator. We will tell you where your numbers put you today, what would move the multiple, and whether now is your moment.