What exactly do you do when you sell my business?

Everything. We start by commissioning a certified valuation so your price is defensible, then we prepare your financials and confidential marketing package, get the listing positioned for SBA financing, quietly market it to vetted buyers, negotiate offers, and manage due diligence, financing, and closing. You keep running your business. We run the sale.

Why does a certified valuation matter so much?

Because it's what keeps your deal alive. For every business we represent, we commission a certified valuation from an independent NACVA-credentialed appraiser. We don't prepare it ourselves, and we never guess. That independent, defensible number is what makes your asking price stand up to buyers, banks, attorneys, and the IRS, makes your listing SBA-ready, and keeps your sale from collapsing in due diligence.

What kinds of businesses do you work with?

Profitable, established businesses with real, provable cash flow, across virtually every industry. We sell healthy going concerns at full value. We don't handle asset liquidations or distressed fire-sales.

What if my business isn't profitable yet?

Then selling probably isn't the right move yet. Growing is. We can help you build a stronger, more valuable business first.

How does SBA pre-qualification help me sell?

It lets qualified buyers acquire your business with as little as 10% down, which expands your buyer pool, creates more competition, and improves your odds of a clean close. (Pre-qualification is a preliminary lender assessment, not a financing guarantee.)

Is my information kept confidential?

Completely. We market discreetly to vetted buyers under NDA. Your employees, customers, and competitors won't know your business is for sale.

Where do you operate?

We're based in El Paso and we represent businesses across all of Texas.

How much is my alarm company worth?

Monitoring companies are commonly valued as a multiple of recurring monthly revenue, frequently in the range of roughly 24 to 40 times RMR depending on attrition, contract terms, and account mix, and cross-checked against a multiple of earnings. Guard-service companies are valued on earnings and contract quality. Only a certified independent valuation survives a lender's underwriting.

What is RMR and why does it dominate my valuation?

Recurring monthly revenue is the contracted monitoring fee your accounts pay every month regardless of whether anyone visits the site. It is predictable, transferable, and financeable, which is why buyers pay far more for it than for installation work.

Will there be a holdback tied to account attrition?

Frequently. Many alarm transactions include an escrow or adjustment if accounts cancel within a defined window, so how attrition is defined and measured deserves close attention.

Do my customer contracts and central-station agreement transfer?

Contract assignability and central-station agreement terms both matter, and some require consent. Reviewing them before marketing prevents a mid-diligence problem. Confirm specifics with your own counsel.

Can a buyer use an SBA loan to buy a security company?

Qualified buyers can access SBA 7(a) financing up to $5 million, and recurring-revenue monitoring is a favored lender profile. Larger account bases often sell to strategic acquirers with their own capital. SBA pre-qualification is a preliminary, non-binding lender assessment, not a loan commitment.

Will my customers or staff find out?

Not from us. Your company is marketed blind to vetted buyers who sign a non-disclosure agreement before they learn who you are, and account-level detail is released in stages at your direction.

How to Sell a Security or Alarm Monitoring Company in El Paso, TX (2026 Guide)

How to Sell a Security or Alarm Monitoring Company in El Paso, Texas

Recurring monthly revenue is the most valuable asset class in small business, and alarm monitoring is its purest form. Buyers pay premium multiples for contracted RMR with low attrition — and far less for installation work that ends when the job does.

24×–40×

Common valuation range as a multiple of monthly recurring revenue

$1M+

Range where established security companies commonly transact

100%

Confidential — customers and technicians never know

What buyers pay for in an El Paso security company

Commercial development, warehouse and logistics facilities, retail, and residential growth all drive demand here, and national alarm buyers actively acquire account bases. Guard-service companies price differently — on contracts and margin — but the logic is the same: recurring revenue wins.

Recurring monthly revenue and contract term

Contracted RMR with remaining term, automatic renewal, and rate escalators is the core asset. Installation and project revenue is valued far lower.

Attrition rate

Annual account attrition is the number that determines your multiple. Documented low attrition can be worth several turns.

Commercial versus residential mix

Commercial accounts, access control, and video monitoring typically carry larger RMR and stickier relationships than basic residential alarms.

Licensing, technicians, and guard contracts

Licensing structure, retained technicians, and for guard companies signed contracts with real margin and manageable overtime all shape both price and buyer pool.

What is my El Paso security company worth?

Move the slider. This uses owner's discretionary earnings (SDE) for a directional read. Alarm companies are most often valued as a multiple of recurring monthly revenue, and guard companies on earnings — which is why a certified independent valuation is essential here.

Owner’s discretionary earnings (SDE)

$180,000 / year

$40K$1.2M

Which of these are true today?

Illustrative Range

Estimated enterprise value

$693,000 – $1,098,000

That’s roughly 3.9× to 6.1× your owner’s earnings, before any real estate you own.

Every box you check is a lever you can still pull before you list. Owners who fix the books and the lease first routinely land at the top of their range instead of the bottom.

Illustration only — not an appraisal or an offer.

The six steps that get a security or alarm company sold — in that order.

Document RMR, attrition, and contracts

Three years of P&Ls and tax returns, reconciled, plus an account-level RMR schedule with contract dates and terms, attrition by year, average account age and rate, commercial versus residential split, and installation revenue separated out.

Commission an independent, certified valuation

Not a broker's opinion, and never a national buyer's per-account offer. We commission a certified valuation from an independent NACVA-credentialed appraiser — the caliber of report banks, buyers, the IRS, and courts rely on.

Clean up contracts and reduce attrition

Current, assignable agreements with remaining term and documented low cancellation are what earn the top of the range. This work pays for itself many times over.

Fix what diligence will find

Licensing for alarm and guard operations, technician and officer licensing, central-station agreements and assignability, customer contract enforceability, false-alarm and municipal permit compliance, equipment financing, dealer-program obligations, and unpaid taxes.

Market it confidentially — to more than one buyer

No word to your customers, your technicians, or your officers. We market blind on account and financial profile to vetted, financially verified buyers — including national account acquirers — under NDA.

Negotiate, survive diligence, and close

Offers, escrow, RMR verification and account attrition holdback terms, contract and central-station assignment, licensing transition, staff retention, and funding. We stay on it through closing.

Six mistakes that cost security or alarm company owners real money.

Selling an installation business

Project revenue earns a fraction of what monitoring RMR earns. Building the recurring base before selling is the difference between a modest sale and a life-changing one.

Not tracking attrition

It is the single most important number in this category. If you cannot produce it, buyers assume the worst — and their holdback terms will reflect it.

Month-to-month or unsigned agreements

Contract term and assignability are literally what the buyer is purchasing. Missing paperwork reduces the account base they will pay for.

Accepting a per-account offer without testing it

National acquirers buy account bases at multiples set by their own models, often with meaningful holdbacks. Competition and an independent appraisal are how you test the number.

Ignoring licensing structure

Alarm and guard licensing has qualifying-person requirements. If the company operates on you personally, that caps who can buy it.

Letting technicians or officers hear it early

In guard services especially, staff departures take contracts with them. Confidentiality protects the revenue being valued.

Security or Alarm Company owners we represent across El Paso, West Texas, and southern New Mexico

Whether your security or alarm company sits on the east side, downtown, out in the valley, or across the state line in Doña Ana County, the sale process is the same: verified financials, an independent certified valuation, and a confidential, competitive market of qualified buyers. We meet owners at a time and place of their choosing.

Find out what your recurring revenue is actually worth.

One confidential conversation with a partner — not a coordinator. We will tell you where your numbers put you today, what would move the multiple, and whether now is your moment.

Confidential — nothing is shared or listed without your written consent.

A reply within one business day, usually the same afternoon.

No fee, no obligation, and no pressure for the first conversation.